Sales Manager

1. Core Requirements

Education and Experience

• Bachelor’s degree in Business, IT, Management, or a related field

• Minimum 3–5 years of B2B sales experience

• Experience in IT or software sales is an advantage

Sales Skills

• Experience in solution selling / consultative selling

• Ability to analyze customer business needs and propose appropriate solutions

• Ability to manage complex and long sales cycles

• Familiarity with tender and corporate sales processes

Language Skills

• Azerbaijani – fluent

• English – good level

• Russian – good level

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2. Technical and Domain Knowledge

• Understanding of software and licensing models

• General knowledge of API, integrations, and basic IT infrastructure

• Understanding of digital transformation processes in government and corporate sectors

• Ability to independently prepare and deliver software solution demos

• Experience in preparing tender documents (RFP/RFQ) and commercial proposals

• Ability to conduct competitor analysis and monitor market trends

Additional Advantages:

• Knowledge of software development lifecycle (SDLC (Software Development Life Cycle))

• Experience in selling ERP, CRM, SaaS, or other business applications

• Familiarity with the IT/software market in Azerbaijan

• Experience in digital transformation projects

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3. Personal Qualities (Soft Skills)

• Strong communication and presentation skills

• Negotiation and closing skills

• Analytical thinking and problem-solving ability

• Self-motivation and results-oriented mindset

• Ability to build long-term customer relationships

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4. Practical Skills

• Sales pipeline management

• Preparation of commercial proposals and presentations

• Ability to conduct demos and product presentations

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5. KPI and Performance Requirements

• Achievement of monthly/quarterly sales targets

• New customer acquisition (new business development)

• Upsell and cross-sell to existing customers

• Active management of the sales funnel