Digital Marketing Specialist

Key Responsibilities

Develop and implement a comprehensive digital marketing strategy aligned with business objectives

Manage SEO/SEM efforts, email marketing, content planning, and paid advertising campaigns

Oversee social media channels and ensure consistent brand presence across platforms

Monitor and optimize website performance, including user experience (UX), A/B testing, and conversion rates

Plan, execute, and track digital advertising campaigns across Google Ads, Meta Ads, LinkedIn, and more

Leverage analytics tools (Google Analytics, Tag Manager, etc.) to measure performance and guide decisions

Work closely with internal teams including sales, design, and product to align messaging and goals

Requirements

3–5 years of experience in digital marketing in IT, or a related field

Strong knowledge of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)

Proficiency in SEO best practices and tools such as Ahrefs, SEMrush, or similar

Mandatory languages - Azerbaijan, English – fluent, optional - Russian

Nice to Have

Familiarity with design and UX tools (e.g., Photoshop, Figma, Canva)

Certifications from Google, Meta